What is a brand book?

The Brand Book aims to create a comprehensive and detailed guide that captures all essential elements of the brand's identity and ensures consistency in its communication across all touchpoints. The brand book will serve as a valuable reference for internal teams, external partners, and stakeholders, guiding them in correctly representing the brand's values, personality, and visual identity.

The Brand Book includes:

1.) Brand Introduction
2.) Brand Identity
3.) Brand Messaging
4.) Brand Application
5.) Brand Implementation