When is it appropriate to use a motion graphic vs. a static graphic?

Motion graphics can be an incredibly effective way to introduce unfamiliar topics. By offering a comprehensive overview that is both captivating and explanatory, motion graphics are ideal for grabbing the attention of audiences at the start of live presentations to provide an introduction or concise summary of data points. Though motion graphics are ideal for making a memorable statement to an audience, they can become monotonous if viewers need to repeatedly watch the video in order to access pertinent information. Furthermore, when people view it multiple times, the uniqueness and charm of the graphic may diminish. Ultimately, while motion graphics are effective at starting conversations on topics or issues - data that requires further investigation is better suited for static infographics or interactive visualizations as these allow audiences more scope for exploration.